History
Established in 1978 by Mr. Robert Goraieb and with respect to his father, he named it after him, Edmond Goraieb who had been trading for many years before. In 1993 his son Edmond Goraieb joined the company after graduating and working in Australia and then followed in 2003 by his second son Steven who had graduated from Switzerland and was working in Australia. The company has always been known since its inception that it works with premium mainly European products, especially niche and new trend products.